Calpico Redesign

Calpico is a Japanese probiotic dairy beverage that is popular in Asian consumer markets, but has yet to find commercial success among American consumers. The proposed redesign aims to appeal to an American eye while still reflecting its Japanese origin. Solution includes labels, bottles, and 4-pack drink carrier, as well as designs for original, strawberry, mango, lychee, and aloe vera flavors.

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Photography by Anya McInroy