Club Mickey Mouse is the 2017 iteration of the classic Mickey Mouse Club that brings an all-new cast of Mouseketeers to a new generation of viewers via social media. I worked with my team to develop the Club Mickey Mouse logo and creative campaign.
For the logo, my team had received an initial version that had a great concept and feel, but we wanted to rework it so that it was balanced, highly legible, and simple enough to translate across multiple sizes and media. The main areas I focused on were simplifying the "M"s, extending the main stroke of the "k", and the overall readability of the "o-u-s." The secondary areas I worked on were separating the "y" and fixing the overlaps that exist in the "y" and "o."
After those main modifications, I worked on optimally placing each word and element within the circular frame. Finally, I added a drop shade that tapered off on both ends.
The show itself has a very established look and feel, and it was our team's job to convey that colorful, stylized world while also making it clear that is was a show only available on social media. We also had to make sure that our audience could instantly recognize this as a Disney product.
In our key art, we decided to take the brightly colored sets as inspiration as we have each of our Mouseketeers breaking out of a single colored space. We used crop marks to emulate a recording interface, and we set that against a white background that emulates a social media interface. We also have our tagline, It’s On, and messaging for our show name, exclusivity to Instagram and Facebook, and the Oh My Disney logo.