Ocean Spray GIPHY Stickers
CLIENT
Ocean Spray
CREDITS
Art Direction: Melanie Lapovich
Animation: Eduardo Difarnecio
SOCIAL MEDIA
Riding the wave of the wildly popular #DreamsChallenge on social media, I was asked to very quickly concept and illustrate a series of animated stickers to launch Ocean Spray’s presence on GIPHY. I came up with a flat, loose illustration style with a limited color palette that would lend to fun and simple animations. I then art directed the animation of the stickers while also animating two of them myself.
The 12 stickers have amassed over 33.7 million views, including 6.4 million on the "Cranberry Dreams" one—check them out on Ocean Spray's GIPHY here!
All Work
Disney100 CelebrationsEvent Design
Make Waves MuralEnvironmental Design
Ocean Spray GIPHY StickersSocial Media
The Wizenard SeriesBook Design, Type Design
Disney SocialSocial Media
Alien Pizza PlanetEnvironmental Design
Battle of the BottlesSocial Media
The Guest HouseBranding
Disneyland Resort GraphicsEnvironmental Design
Lost Beast, Found FriendBook Design
AP MagicBranding
Club Mickey MouseBranding, Outdoor Campaign
Grizzly Peak RefreshmentsEnvironmental Design
Blood, Sweat, & YearsFilm Title Design
United by the ArtsSocial Media
Disney iMessage StickersSocial Media
HonuBranding
Make-A-Wish 40th AnniversaryBranding
©2014-2021 Melanie Lapovich. Please don't steal.
