United by the Arts
SOCIAL MEDIA
Goodtype launched the United by the Arts campaign in April 2020 to connect the type and lettering community amidst widespread shutdowns around the globe. I reached out to my Milan-based Instagram friend, Reiko Hirata, to collaborate on this pen pal-themed piece. We visualized our concept with a pencil, postage, and paper airplane, and we also incorporated Japanese and English translations of the phrase to nod to our mutual heritage.
—Our collaboration process included a series of back-and-forth sketching, mutually selecting a conceptual direction, and self-refinement of type styles, color, and rendering.
All Work
Disney100 CelebrationsEvent Design
Make Waves MuralEnvironmental Design
Ocean Spray GIPHY StickersSocial Media
The Wizenard SeriesBook Design, Type Design
Disney SocialSocial Media
Alien Pizza PlanetEnvironmental Design
Battle of the BottlesSocial Media
The Guest HouseBranding
Disneyland Resort GraphicsEnvironmental Design
Lost Beast, Found FriendBook Design
AP MagicBranding
Club Mickey MouseBranding, Outdoor Campaign
Grizzly Peak RefreshmentsEnvironmental Design
Blood, Sweat, & YearsFilm Title Design
United by the ArtsSocial Media
Disney iMessage StickersSocial Media
HonuBranding
Make-A-Wish 40th AnniversaryBranding
©2014-2021 Melanie Lapovich. Please don't steal.
