AP Magic
CLIENT
Disneyland Annual Passholder
CREDITS
Designer: Melanie Lapovich
Design Directors: Agnete Oernsholt, Nicolai Galal
Copywriter: Wes Clark
BRANDING
Annual Passholders (APs) represent a significant chunk of visitation to the Disneyland Resort, and being an AP has become a sort of social currency among Disney fans. They know everything about visiting the parks, and they continue to visit to see what’s new. AP Magic is a program dedicated to going above and beyond for Passholders, whether it be exclusive merchandise or a chance to experience a new attraction before anyone else. In developing the branding for this new program, we ensured that the new identity worked alongside the already-established Passholder style, and we came up with a suite of logos that pay homage to the welcome magnet that Passholders received when they purchased their pass.
The AP Program was sunset in January 2021, so unfortunately AP Magic was only live for about 2 weeks before Disneyland closed due to the Covid-19 pandemic.
—Suite of logos, color palette, and pixie dust graphic element
—Stamp-and-repeat pattern using both the AP Magic branding and the existing Passholder branding.
—Selections from the AP Magic style guide
All Work
Disney100 CelebrationsEvent Design
Make Waves MuralEnvironmental Design
Ocean Spray GIPHY StickersSocial Media
The Wizenard SeriesBook Design, Type Design
Disney SocialSocial Media
Alien Pizza PlanetEnvironmental Design
Battle of the BottlesSocial Media
The Guest HouseBranding
Disneyland Resort GraphicsEnvironmental Design
Lost Beast, Found FriendBook Design
AP MagicBranding
Club Mickey MouseBranding, Outdoor Campaign
Grizzly Peak RefreshmentsEnvironmental Design
Blood, Sweat, & YearsFilm Title Design
United by the ArtsSocial Media
Disney iMessage StickersSocial Media
HonuBranding
Make-A-Wish 40th AnniversaryBranding
©2014-2021 Melanie Lapovich. Please don't steal.
